In May 2025, while the Indian Premier League (IPL) reached its cutting edge excitement, the international brand 1 reached India motorways with a unique mission – to take the electrifying energy of IPL directly to people, no matter how far their hometown could be distant. THE “1Win IPL 2025 Roadshow“Has become more than a promotional campaign; It was a national celebration of cricket, culture and community.
A trip propelled by passion
From Mumbai and culminating in New Delhi, the 1Win caravan brought together a fleet of vibrating blue trucks, areas of animated fans and a dynamic range of local influencers. With each judgment, the cities and villages transformed into cricket carnivals, offering fans a chance to discover the IPL as never before. Indian television star Surbhi Jyoti and the Vishal Pandey digital sensation paved the way, committing with thousands of fans across the country.
“”Cricket is something we all connect, and this roadshow by 1 win has made this connection even more special. I loved seeing how excited people were when the trucks arrived – it was pure magic,Shared Vishal Pandey, reflecting on the overwhelming enthusiasm for each destination.
Bring the stadium to the streets
The roadshow was not only encouraging the touchline – it was a complete immersion. Each judgment included LIVE IPL projections, games on the theme of cricket, gifts and apparitions of unexpected celebrities. At sunset, 1win’s trucks turned into outdoor cinemas, broadcasting matches on giant screens under the stars. For many, especially in rural areas without regular access to television or mobile data, it was their first IPL experience live.
“”It was as if we were in a real adventure – flying from city to city, meeting so many incredible people and looking at the cricket under the stars. I will never forget the smiles we have seen in these villages,Said Surbhi Jyoti.
Cricket as a catalyst of the community
Beyond the show, the 1win IPL 2025 Roadshow brought a deeper message: this cricket is not only a game – it is a link that unites millions. Whether in lively cities or quiet villages, the campaign has created moments of pure joy and human connection, strengthening the role of sport in the rapprochement of communities.
A campaign with a conscience
The Roadshow was part of the mission wider of 1 Win Charity to raise communities poorly served by significant initiatives. As a philanthropic branch of international outfit 1Win, the charity arm operates under the motto “We care.” We share ”, focused on sustainable community development, access to health care and humanitarian aid.
To relive magic and see how 1win has transformed a cricket projection into a celebration of cross-country, fans can watch the highlights of roadshow on the charitable channel of charity 1win.