India’s first test match against England in Headingley in July 2025 set new streaming records on Jiohotstar, reaching 89.1 million viewers and accumulating 13.7 billion minutes of surveillance. The match, which marked the start of the five-game game test series under the new Captain Shubman Gill, represents the start of the WTC 2025-27 cycle for the two teams.The second test of the series should start on July 2 in Birmingham, with four remaining games in the series which should establish new digital sports consumption records.Go beyond the border with our YouTube channel. Subscribe now!The World 2025 ICC World Championship final between South Africa and Australia has also reached important audience stages. The match, which saw South Africa secure its first ICC title, became the most watched T. India test match on linear television with 2.95 billion minutes of surveillance time and reached 47 million viewers.On Jiohotstar, the WTC Final 2025 reached 41.4 million viewers, establishing a new record for a non-Indian test match on the platform. This hearing exceeded the previous record set by the India VS Australia WTC final in 2023.The new era of Indian cricket under the leadership of Shubman Gill, combined with a revitalized approach to test the cricket, demonstrated a solid engagement of the spectator on digital platforms. The remaining matches of the series against England are placed to potentially define additional streaming records.
The statistics of the article come from Barc, using measures for TVR: M15 + AB URBAN and REST: 2 + U + R All India Demography.