Jiostar, the official distribution and streaming partner for IPL 2025Broken several records and offered a historic event, reaching a billion unprecedented viewers through television and digital. The highly anticipated 18th edition, which witnessed the lively rise of “Generation Bold” alongside the emblematic “Generation Gold”, recorded the highest cumulative surveillance time of more than 840 billion minutes.
Jiohotstar, the digital house of the League, has established new references with more than 23.1 billion views and 384.6 billion minutes of surveillance, reflecting a 29% increase in annual slip of the digital vision. This momentum was motivated by a strong increase in connected television consumption (CTV), which alone increased by 49%, highlighting the growth of digital vision on the big screen in India, parallel to the existing penetration of large linear screens.
On linear television, the League has established a new reference for the live broadcast audience, with Star Sports, fueling 456 billion minutes of watch and recording the highest average TVR (note) in the world of vision and key demography of the network.
The IPL 2025 final has raised an unprecedented surveillance time of 31.7 billion minutes on Jiostar’s platforms (Star Sports and Jisostar), making it the most watched match in the history of Cricket T20. On linear and digital platforms, the new final references in the history of T20 Cricket. On television, propelled by Star Sports, he recorded the highest level ever reached for a T20 match at 169 million viewers and watch time at 15 billion minutes. On Jiohotstar, the match has rewritten digital history, emerging as the biggest T20 match with 892 million video views, 55 million competitions and 16.74 billion minutes of watch.
This season will remain memories as one of the most emblematic in the history of the League, the Royal Challengers Bengaluru raising the trophy among the many first which included Virat Kohli finally winning a title IPL and Vaibhav Suryavanshi, 14, becoming the youngest century at this level. We will also remember the first visualization experiences offered on Jiostar’s platforms, including Maxview 2.0 – The native mobile experience now enriched with intuitive navigation “slip” for clips, fast channels dedicated to the service of key fan tribes, vocal video research and VOD content in 12 Indian languages.
Sanjog Gupta, CEO – Sports and Live Experiences, Jiostar, said: “The incredible viewers’ numbers reinforce our belief in the commitment to serve fans and the growth potential of a property on a scale like IPL.”
“We had a Two-Pronted Approach This Season. We Wanted to Widen the Consideration for the Tournament Experience, by Focusing on Key Viewer Cohorts Which Had a Light-Touch Relationshipship with iPl While Also Offering a Deep, Navigable Consumer Journey to Grow engagement. Non-seeweers and fringeers co-viewing the IPL to deeply immersed fanatics, Jiostar Offered Customized Offerings for a Wide Specrum of Distinct Cohorts defined by the age, the consumption profile and the region.
The season has also opened its doors, with the first weekend (three games) with 49.56 billion minutes of surveillance on platforms, which is a record of IPL of all time.
The IPL 2025 has raked record viewers and commitment despite the suspension of the league mid -season, reaffirming central thought behind the season – “Yahaan Sab possible Hai”.
Jiostar delivered an unrivaled presentation of the largest T20 League in the world, with more than 25 flows in 12 languages ​​through television and digital. The coverage was alive through more than 170 experts, including former IPL champions, legends of the Indian and international cricket, and some of the most reliable votes of the game. The live match action was enriched by a convincing range of content construction in season 18, featuring interviews with league icons, commentators and former Mentors.
The presentation was made more inclusive and immersive and engaging for fans with options and experiences such as 4K with Dolby Atmos Audio, VR 360 Live, Live Audio Descriptive, Sign Language Indian and a multi-cap flow among other features. The commitment to basic fans has been reinforced by improved interactivity features such as the free popular game competition, Jeeto Dhan Dhana Dhan.
With another IPL reference season over successfully, Jiostar will now bring India fans to England while “ Generation Bold ” by Shubman Gill is preparing to face Ben Stokes ” “ BazbalLaless ruthless ”, live on Jiohotstar from June 20.